On the heels of Hulu’s excellent limited series Pam and Tommy, which earned him a pair of Emmy nominations, Seth Rogen has signed on to co-write, direct, and star in an Apple TV+ comedy set in Hollywood, Above the Line has confirmed.
Apple emerged from a heated bidding war among streamers with the coveted rights after agreeing to a straight-to-series order for the untitled project, which Rogen and his longtime writing partner Evan Goldberg will co-write with Veep alums Peter Huyck and Alex Gregory, who will serve as showrunners.
The show will follow a legacy Hollywood movie studio that is trying to survive in a world where it is increasingly difficult for art and commerce to live together.
Rogen and Goldberg will direct the series as well as executive produce alongside their Point Grey partner James Weaver, as well as Huyck and Gregory. Alex McAtee and Josh Fagen will also serve as executive producers, while Frida Perez will serve as a co-producer. The project hails from the TV division at Lionsgate, where Point Grey is under a multi-platform deal.
Sure, there’s no business like show business — and no business that Hollywood is more obsessed with than itself, as evidenced by shows like Entourage, 30 Rock, Episodes, and The Larry Sanders Show — but I’m excited for Rogen’s take on this town, warts and all. He arrived in LA as an outsider from Canada and I bet he has a pretty interesting perspective on this industry, especially right now as a producer (Invincible, The Boys) who has really embraced streaming.
Rogen currently stars in Steven Spielberg‘s The Fabelmans, and he’s also wrapping up a Sausage Party series for Prime Video. Huyck and Gregory created HBO’s upcoming Watergate series The White House Plumbers starring Woody Harrelson and Justin Theroux. They’re represented by WME, while Rogen is repped by UTA and Principal Entertainment LA.
Deadline broke the news.